In-house
Landal
AI Brand Strategy Lead
An AI image and video production pipeline for campaigns across NL, DE and FR, a campaign tool that checks copy against the brand before it ships, and an audit of how AI assistants describe the brand.
Build creative systems.
Wayfinder is a creative consulting studio for brand strategy and specialised AI systems.
Let’s chatProjects
A few things built, launched or led. Some are ours, some are for others.
Wayfinder venture
POP DROP
A novelty photo booth for events in the Netherlands. Guests step in, something unexpected happens, and everyone walks away with a print. Designed, branded and built end to end. Launching November 2026.
Visit popdrop.photos[Client / role]
Springboards.ai
[Your role]
[What you did.] Springboards builds AI tools that help agency and brand teams generate and push ideas further.
[Client / role]
Foundation Devices
[Your role]
[What you did.] Foundation makes open-source Bitcoin hardware, including the Passport wallet and the Envoy app.
What we do
Brand & innovation strategy
Positioning, naming and new-product thinking, sharpened with the research speed AI makes possible.
Media planning
Where the budget goes and why, planned across paid, owned and social.
Automation & generative AI
Content pipelines, image and video workflows, and internal tools that give your team real hours back.
CX & UX design
Journeys, interfaces and service flows that make a brand easy to use.
AI bootcamps
Hands-on sessions for marketing and creative teams. One or two days, built around your own briefs, using tools you’ll still be using on Monday.
Ask about a bootcampAbout
Wayfinder was founded in 2023 by Matthew Rose, a brand strategist with more than twelve years across WPP, Publicis Groupe and Omnicom agencies and in-house roles in tech, leisure and hospitality.
Past clients include McDonald’s, Alibaba / HEMA, Disney, Samsung, adidas and Philips.
Projects are staffed from a network of strategists, designers, copywriters and AI builders, sized to the job.